11 / 2024

Lumen

A compact identity system shaped around a clear, recognisable visual idea.

DisciplineBrand Identity

ServicesStrategy · Logo · Identity

Year2024

Project rationale

The concept balances distinction and flexibility, giving the brand a consistent voice across print, packaging and digital touchpoints.

DY / 11.01IDENTITY
SYSTEMPLACEHOLDER
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01 / Lumen

DY / 11.02IDENTITY
SYSTEMPLACEHOLDER
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02 / Lumen

DY / 11.03IDENTITY
SYSTEMPLACEHOLDER
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03 / Lumen

DY / 11.04IDENTITY
SYSTEMPLACEHOLDER
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04 / Lumen

DY / 11.05IDENTITY
SYSTEMPLACEHOLDER
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05 / Lumen

DY / 11.06IDENTITY
SYSTEMPLACEHOLDER
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06 / Lumen

DY / 11.07IDENTITY
SYSTEMPLACEHOLDER
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07 / Lumen

End of project