04 / 2023

Derby

A compact identity system shaped around a clear, recognisable visual idea.

DisciplineBrand Identity

ServicesStrategy · Logo · Identity

Year2023

Project rationale

The concept balances distinction and flexibility, giving the brand a consistent voice across print, packaging and digital touchpoints.

DY / 04.01IDENTITY
SYSTEMPLACEHOLDER
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01 / Derby

DY / 04.02IDENTITY
SYSTEMPLACEHOLDER
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02 / Derby

DY / 04.03IDENTITY
SYSTEMPLACEHOLDER
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03 / Derby

DY / 04.04IDENTITY
SYSTEMPLACEHOLDER
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04 / Derby

DY / 04.05IDENTITY
SYSTEMPLACEHOLDER
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05 / Derby

DY / 04.06IDENTITY
SYSTEMPLACEHOLDER
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06 / Derby

DY / 04.07IDENTITY
SYSTEMPLACEHOLDER
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07 / Derby

End of project